Akerna (Nasdaq: KERN), an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform®), announced a new offering, Akerna Connect. Akerna Connect is an eCommerce software which provides a suite of digital marketing tools to retailers and dispensaries so locations can reach their consumers and enhance the shopping experience through online ordering, loyalty programs, and text messaging.

Through Akerna Connect, dispensaries can reach consumers digitally when they are not in store. The platform allows the dispensary to design custom campaigns with interactive content and personalized messaging to attract customers back in the store, drive traffic to their online menu, and further engage their target audiences.

If a consumer is shopping at a dispensary that runs Akerna Connect, they can now order their cannabis products online via the retailer’s website, which will display the dispensaries branding while running Akerna Connect on the backend. In addition, consumers can opt-in for loyalty programs and text message alerts.

While Akerna’s MJ Retail POS system helps budtenders and managers run a smooth in-store experience, Akerna Connect helps them reach their consumers when they are not in-store and allows the cannabis consumer to have

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Bud Digest