American Eagle Outfitters will begin selling CBD personal care and wellness products at nearly 500 of its stores and online, according to a release from Green Growth Brands (GGB), the clothing retailer’s partner in the new venture. The move by American Eagle marks the latest foray into the burgeoning CBD market by a major U.S. retailer.

Under the partnership, GGB, an Ohio-based cannabis and CBD company with a family of brands including Seventh Sense Botanical Therapy and Meri + Jane, will create exclusive personal care products for American Eagle. The line will include CBD-infused lotions, muscle balms, and aromatherapy products, with sales expected to launch in October of this year.

“We are very pleased to be partnering with American Eagle, a leader in the specialty retail space,” said Peter Horvath, the CEO of Green Growth Brands. “GGB provided the expertise necessary to develop the product formulations and packaging to create a really special line of products.”

GGB products are sourced from licensed U.S. hemp farmers and produced in accordance with the 2018 Farm Bill, according to the company. GGB sells and distributes its CBD products only in jurisdictions that permit such sales.

Other Retailers Already Onboard

GGB has already announced

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