SAN DIEGO, Dec. 20, 2021 /PRNewswire/ — With 2021 legal cannabis industry sales nearing $31 billion, and the challenges presented by a growing cannabis black market, most Americans (76%) said they expect in-store cannabis dispensary shopping to equal traditional retail store experiences, according to a recent Harris Poll online survey commissioned by Urbn Leaf, California’s premier cannabis retailer. Thirty-six percent say a clean store environment is one of the most important factors for a positive shopping experience; 32% want a variety of tetrahydrocannabinol (THC) percentage options, and 31% want educated sales associates.

“Consumers are demanding a new industry standard for cannabis retail, especially in light of the black market in California, which has no regulatory oversight or seed to sale tracking for quality control, presenting a huge risk to consumers with no transparency to growing or manufacturing processes of what they are ingesting,” said Ed Schmults, CEO of Urbn Leaf.  “As an example, in a recent test in Monterey County in California, of 55 random samples of illegal cannabis pulled from across the county, 84% of products failed official laboratory testing due to contamination. We must exceed customer expectations and offer reputable and licensed retail experiences, Urbn Leaf already has a

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