Portland may be known for fashionable hipsters, devotion to public transit, locally sourced chickens and artisanal food carts. But a part of this city by the river counters the narrative of livable, weird, predominantly white ‘Portlandia.’

Long-overlooked by visitors and many locals, East Portland stretches far from downtown, on the city’s eastern edge. It’s ethnically and racially diverse, houses a large percentage of the city’s children, low-income families and immigrants, and lacks many of the amenities of ‘cool’ Portland.

Here, shabby apartment complexes, fading strip malls, wide avenues and fast-food chains are the norm. But with a quarter of Portlanders now calling it home and rising costs pushing residents out of the inner core, East Portland has become hard to ignore.

In recent years, city officials have recognized East Portland’s neglect, promising change and implementing improvements. But a group of residents says it’s too little, too late. And in neighborhoods where sidewalks and parks are scant and crime is high, they’re organizing to get greater representation.

A ballot measure filed earlier this month would overhaul Portland’s at large elections and commission form of government in favor of a strong mayor and nine council members elected by district. Most council members would have to live in the neighborhoods they represent, which proponents say would mean better representation for East Portland and areas with less political clout.

“There’s a magical line around the city, and the core gets all the money and all the special stuff,” said Collene Swenson, an East Portland resident and the ballot measure’s chief petitioner. “If we don’t fix it, we’re all in deep trouble.”

Portland is the rare large American city that still elects leaders via citywide elections; most cities with 500,000-plus residents elect candidates by district. In recent years, lawsuits across the nation have targeted at-large elections, saying they prevent minority residents from electing candidates of their choice.

But Portland officials say a change isn’t needed.

Once a stretch of berry fields and orchards, East Portland was unincorporated for years, with modest homes on large half to one acre lots, garages and vacant tree-filled land dotting the landscape.

Its reliance on septic tanks and cesspools led city, county and federal officials to push for annexation. Though East Portland residents opposed it — they even tried to form a city of their own — the area was annexed during the 1980’s and 1990’s.

Afterward, large swaths were rezoned as multi-family and commercial use. Haphazard, cheaply designed development followed, residents say. Apartment complexes and mobile home parks multiplied. Scores of newcomers moved in, attracted by lower housing costs.

But city-promised upgrades such as roads, sidewalks and parks never materialized. Over the years, housing stock deteriorated, schools ballooned with children (40 percent of the city’s students live in East Portland), and mounting crime rates prompted the exodus of long-time residents.

“There’s a lingering indignity,” said activist Arlene Kimura. “You promised us all those things, and now you’re surprised we’re angry that it didn’t happen.”

In 2009, the City Council adopted the East Portland Action Plan, a blueprint developed by the community with more than 260 actions, from upgrading housing to promoting businesses.

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