Former NBA player Cliff Robinson is looking to capitalize on Oregon’s recent legalization of recreational marijuana with his very own weed shop.

The retired Trailblazers’ great is set to address an expected crowd of 2,500 people at the 2016 Cannabis Collaborative Conference, taking place Feb. 3 and Feb. 4 at the Portland Expo Center.

Robinson, an 18-year NBA veteran, plans to join with other investors to open an Oregon grow operation to stock his shelves.

Robinson was disciplined by the league in 2006 for marijuana use and said the negative stigma surrounding cannabis use needs to be broken down. From the Portland Business Journal:

“It’s an opportunity for me to get out there and tell people a little bit about myself outside of basketball,” Robinson said. “People in Oregon know me as a basketball player, but I want to distill the stigma around cannabis, the misperception that athletes and cannabis are incompatible.”

“Cannabis is definitely a more positive alternative to pharmaceuticals at the end of the day,” he said. “Those are synthetics. I’m talking about something that’s natural that can bring the outcomes you’re looking for, be it for muscle tension or relaxation or preparedness. There are a whole lot of different things that are beneficial.”

Robinson’s store, reportedly to be called “Uncle Spliffy,” will use products from the grow operation to make medicinal items such as topicals and rubs.

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