In the flush of federal hemp legalization, the Flores family turned to the hemp seed—a plant-based source of omega 3’s, omega 6’s, essential fatty acids, polyunsaturated fatty acids, iron, vitamin E, and amino acids. Why not, they thought, nutritionally beef up masa with it? In quick order, the Flores family had developed a hemp seed pizza crust and two kinds of tamales. Last July, they began to sell the products at three locations of their Tucson restaurant chain El Charro Café, eventually developing their retail line Hola Hemp.

Photos of the tamal, paired with a hearty salsa verde and side salad, dotted with cilantro leaves, were social media worthy. But the dish was halted in its quest to break the internet.

Last week, Facebook—repeatedly—declined to host the Flores’ ads alerting the neighbors to the existence of Hola Hemp.

The Arizona Daily Star reports that Raul Flores contacted the publication after spending “all weekend” trying to get in contact with technical support, or anyone at the company who still needed an update on federal hemp policy, on the rejection of his ad.

“For some reason, Facebook is very behind the times or sadly misinformed,” Flores commented. “You can get a Facebook page

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