‘I Don’t Think I Look Like a Stoner’: the Women Changing the Face of the Cannabis Industry
As weed’s legal status loosens across the US, the way cannabis is being marketed, sold and celebrated is evolving. An industry that has been dominated by men is finding a female voice in consumers and new business owners. Search #womenofweed on Instagram and you’ll find a female chef drizzling cannabis oil on to a soup, and a woman relaxing in a rose-petalled bath with a spliff in hand. These are women who are celebrating cannabis as an important part of their lifestyles – an aid to their health, as much as their creativity.
The legality of using cannabis differs from state to state (and within states) in the US. In California, you’re able to possess an ounce if you’re aged 21 or over. In Indiana, possessing any amount could land you up to 180 days in jail. (In the UK, being caught with cannabis in small doses comes with a fine or warning, but production and supply can lead to a prison sentence.)
Still, new business opportunities are emerging. There are now yoga retreats, workouts, day spas, parties, conferences – all for women who like weed. One female artist is making gold-trimmed porcelain hash pipes that look more sculptural than