JetBlue will increase its presence in Portland, adding a fourth nonstop route from the Oregon airport.

The route will be seasonal offering to Anchorage. JetBlue will begin offering daily nonstop service on the route on June 18. The 3-½ hour flights, to be operated on Airbus A320 jets, will run through Sept. 8.

JetBlue will compete head-to-head on the route with Alaska Airlines, which already flies the route. Alaska Airlines operates its second-busiest base at Portland.

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Anchorage will become JetBlue’s fourth destination from Portland International (PDX). JetBlue also flies nonstop from PDX to its hubs at Boston and New York JFK as well as to Long Beach, Calif., which is a focus city for the carrier.

From Anchorage, JetBlue already offers summertime nonstop flights to both Seattle and Long Beach.

“Following the success with our seasonal service from Anchorage to Los Angeles’ Long Beach and Seattle, we are excited to expand in the Pacific Northwest with this new Portland-Anchorage service, offering customers more access to JetBlue’s great fare and award-winning experience, including the most legroom in coach,” Scott Laurence, JetBlue’s SVP – Airline Planning, says in a statement announcing the service.

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JetBlue’s Portland-Anchorage flights will depart Oregon at 8:49 p.m. and land in Alaska at 11:29 p.m., all times local. The return will depart Anchorage at 11:59 p.m. and land in Portland at 4:35 a.m., all times local.

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Also on the West Coast this week, JetBlue launched a new route between San Francisco and Las Vegas on Monday. The airline is now flying two daily round-trip flights between the cities on 150-seat Airbus A320 jets.

Las Vegas will become JetBlue’s fourth nonstop destination from San Francisco, joining Boston, Long Beach and New York JFK.

“With the overwhelming customer response to our premium offering, Mint, now between San Francisco and New York, as well as more frequencies between these two cities, the natural next step for us was to expand our presence in San Francisco,” JetBlue’s Laurence says in a statement.

He said the service to Las Vegas will give the carrier’s San Francisco customers access to “a market where customers have continually been seeking a better airline experience.”

The new San Francisco-Las Vegas route will put JetBlue into direct competition with United, Southwest and Virgin America, each of which offers nonstop service between SFO and Las Vegas’ McCarran International.

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