The team behind the annual Luck Reunion has launched a campaign to give an official air to the cannabis community’s yearly celebration of the herb with the High Holidays, kicking off on April 20 and culminating on Willie Nelson’s birthday, April 29. And in an effort to make the celebration the real deal, Luck Presents is even petitioning President Joe Biden and Congress to declare the ten-day period a national holiday.

Billed as “a rogue cultural collective headquartered in Willie Nelson’s Luck, TX,” Luck Presents aims to create “experiences that embrace our past while cultivating new traditions in American roots culture,” according to a press release from the group known for its Luck Reunion concert series. With this year’s High Holidays events, Luck Presents hopes to foster discussion around destigmatizing, decriminalizing, and legalizing hemp and cannabis.

“I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower,” Nelson said, as quoted by Luck Presents. “God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?”

High Holidays: Ten Days Of Action And Events

The 2021 High

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