A campaign to get a ballot measure in front of Florida voters to legalize recreational marijuana in 2020 was announced Thursday. It is backed by MedMen, one of the US cannabis industry’s largest companies. The Adult Use of Marijuana initiative would give the go-ahead to adults 21 years and older to buy and possess up to 2.5 ounces of cannabis.

The measure will be promoted via the dispensary chain’s “Make it Legal Florida” political committee, which was registered earlier this month. But it is not unopposed—the effort will face competition from “Sensible Florida,” a campaign started to thwart the proposed ballot measure.

The measure would not explicitly allow Floridians to grow their own cannabis for recreational use. That’s to be expected from MedMen, which was part of the New York Medical Cannabis Industry Association when the group sent a memo to Governor Cuomo last December claiming that home grow operations encouraged illegal sales, and put cannabis users in danger by making it difficult to monitor pesticide content. (MedMen was subsequently booted from the association over allegations of sexist and racist comments and financial misdeeds by company leaders.)

MedMen currently has a medical marijuana dispensary in Florida’s West Palm Beach, and

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