Some Canadian Newspapers Cancel School Deliveries Due to Cannabis Advertising
A major Canadian news company has canceled deliveries of newspapers to elementary and high schools for use in educational programs. The move by Postmedia Network Inc. is an effort to comply with strict cannabis advertising statutes enacted last month with the legalization of recreational cannabis in the country. The media company represents more than 140 brands across media platforms including print, mobile, and online. The firm’s flagship newspapers include the Toronto Sun, the Montreal Gazette, and the National Post.
Bill C-45, the Cannabis Act, went into effect on October 17, legalizing the recreational use and sale of cannabis in Canada. One of the stated purposes of the measure is to “protect young persons and others from inducements to use cannabis.”
To help achieve that goal, Bill C-45 prohibits advertising and promotions that could appeal to people under the legal age for cannabis use. Postmedia said in a statement to the CBC that because of those rules, the company would no longer be sending print editions of its newspapers to elementary and high schools for students to use in the Newspapers in Education program. The last edition of newspapers for the program was delivered to schools on October 31, according to the company.