Surfside Launches the First Cannabis Co-Op Program for Brands and Dispensaries – PRNewswire
With the first-ever Cannabis Co-op Program, Surfside continues to lead the way in end-to-end marketing technology…
Surfside’s Cannabis Co-Op Program allows brands to activate dispensary-level consumer data for personalized digital media campaigns and seamlessly track sales from 1,000+ dispensaries. Participating dispensaries strengthen their relationship with their brand partners and benefit from the media spend with increased traffic and sales. Surfside has been building The Cannabis Co-Op Program over the last six (6) months and has officially opened up the program to all dispensaries and brands across the US and Canada.
“With our focus on first-party data, The Cannabis Co-Op Program was a logical addition to Surfside’s platform,” says Jon Lowen, co-founder of Surfside. “The majority of transactions and customer data sits with the retailers, and activating this on behalf of brands leads to the common goal of increased sales driven by better data through closed-loop reporting.”
Brands and dispensaries that have started using The Cannabis Co-Op Program have already seen benefits when it comes to return on ad spend, web traffic, and store visitation.
“Surfside’s integrations and partnerships give us the confidence that we are targeting the right audience for