The First Class of Winners of the Clio Cannabis Awards
Last night was a historic moment. In its 60th year of existence, the Clio Awards recognized a new category: cannabis.
The Clios were established in 1959 as a way to honor and celebrate the creative and artistic prowess of the advertising and marketing industries. Since its first year, the Clio Awards have considered submissions from a variety of industries, including fashion, sports, beauty, music, and health. This was the first year that the institution accepted submissions from agencies and businesses in the cannabis space.
In order to uphold the legacy for greatness that the Clios had maintained for 60 years, they partnered with High Times, a long-established voice in the scene, to present the inaugural Clio Cannabis Awards. To those intimately acquainted with either (or both) the cannabis space or advertising industry, this seemed like the perfect match. The Clios and High Times are two brands with the reputation of being at the forefront of their respective fields; it stands to reason that the two should merge for the joint venture of honoring innovation and creativity in advertising and marketing within the nascent legal cannabis space.
The Clio Cannabis Awards were held the evening of November 20th at NeueHouse Hollywood,