SIOUX FALLS, S.D., Dec. 16, 2021 /PRNewswire/ — Unity Rd., the cannabis dispensary franchise from Item 9 Labs Corp. (OTCQX: INLB), announced today the signing of an agreement that will bring the brand’s first shop to South Dakota. The retailer has partnered with local serial entrepreneur BJ Olson and his business partner to develop at least one Unity Rd. shop in the state. The Unity Rd. team is currently guiding them through the state’s dispensary license process.

Previously a multi-unit franchisee in the technology repair space, Olson’s entrepreneurial career spans multiple industries, including wireless technology, retail and clothing.

“Signing on with Unity Rd. was a no brainer,” explained Olson. “Though I have a deep entrepreneurial background and experience in retail, I know operating a dispensary adds a significant level of intricacies to navigate. Unity Rd. reduces hurdles and provides a proven playbook on how to be a successful, compliant and resourceful leader in our market.”

Olson and his partner are true believers in the power of cannabis, both directly experiencing the medicinal benefits of the plant first-hand. Olson added, “The education component is huge for my business partner and I. We want to bring an education-first approach to our shopping experience

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