The vaping brand Puffco announced Tuesday a partnership with a Los Angeles comedy institution to produce a series of events in the shadow of an iconic southern California venue.

Later this month, Puffco will team up with The Comedy Store for three “drive-up comedy shows” in the parking lot of the Rose Bowl. On March 26 and 27, “Puffco Presents The Comedy Store Drive In” will feature acts from a host of marquee marquee comics, including Bill Burr, David Spade, Whitney Cummings, Jeff Ross, Fortune Feimster, Donnell Rawlings, and Iliza Shlesinger.

The last year has been a painful period for the world of stand up comedy, with the COVID-19 pandemic upending live entertainment and forcing many venues to shutter. Laws in many states and counties continue to impose restrictions on the type of large-scale indoor gatherings that used to be the norm at places like The Comedy Store, a famed club located on the Sunset Strip in West Hollywood.

Known as “The Store” to its regulars, the club was opened in 1972 by Sammy and Mitzi Shore, and Rudy De Luca, and has since established itself as a launch pad for many of the great careers in comedy.

Puffco is

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