Chewing gum heir William H. Wrigley Jr. II has been named the chairman of the board of a medical marijuana company. The new position comes following a substantial investment in Surterra Wellness by the billionaire.

Last September, Wrigley, who goes by the name Beau, made his initial investment in Surterra. And this year, he led a $65 million dollar investment round, bringing the total raised for the company to more than $100 million.

Wrigley said in an interview that he became interested in the business after learning about the impact medicinal cannabis can have on people’s lives.

“When I understood the massive benefits, it really changed my mind about the industry,” Wrigley said. “You don’t see too many opportunities to have that kind of an impact in an industry that is being created from scratch.”

Wrigley, 54, is the great-grandson of William J. Wrigley Jr., who founded the famous chewing gum company in 1891. Beau Wrigley served as the president and CEO of the firm from 1999 until 2006 and has been chairman of the board since 2004. In 2008, he helped negotiate a deal to sell the family business to Mars Inc. Wrigley is currently the president of venture

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